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*We do ask for free t-shirts to review. I feel like I should have an evil laugh after that statement. :)
No problem Paul. I think our issue is not with blogs asking for shirts so much as it is people emailing us about "t-shirts around the web" round ups. Some of these have been from some very very large sites and sure enough they always get pushed to the backburner. We send stuff to magazines and blogs if they give us a write up and we can see that we are getting traffic/sales from it.
We've sent several shirts to Hails & Horns magazine and the people at AMP magazine.
-Tim
This is a simple tip, but one of the most essential. Definitely do your research to pitch your store and story to appropriate blogs. If you're able to couch your offerings in terms the content developer can understand, you're already halfway to getting your exposure for free. If you've got the product to back it up, which you better believe you do if you're willing to have a go at a start-up based on your ideas, then you're all the way there.
You wouldn't believe how many people reach out to us with a generic email that does absolutely nothing to sell their angle nor explains how the store/label/site is more than tangentially related to our site -- which we find rather amazing considering the whole theory behind Shirts on Sale is pretty much summed up by our simple three-word name and address.
Anyway...I know it can be tough to figure out what to write if making art and not sales pitches is your thing, but there's a great chance you'll get a very high return on your time if you're able to score some "free" exposure and support.
Great artical! I find that starting your own line is a bit science project, a bit art and a bit luck..and really hard work. Best of luck to you guys and your shirts rock.
David
Dont forget the importance of having some totally rockin T-shirt designs! ;)
www.link-creative.com
Send me a tee AFTER I've posted about your design and you win a friend for life. Send me a tee BEFORE I see the design and I might just feel bad for not reviewing your bad shirt after you spent money printing and mailing it.