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Re: HTML Emails – A quick rules and primer tutorial

Greg Cangialosi — Thu, 05 Feb 2009 17:29:52 -0000

Nice primer post on HTML email and delivery. Also a key factor beyond the formatting issues that hold all of those great designers out there from fully flexing their creative muscles is the reputation of the mailer and how they are set up from a mailing and ESP perspective. Dedicated IP, sender ID, Domain Keys, SPF records, etc.. all of these things with a properly formatted HTML email and solid mailing practices are all core aspects of doing email marketing right.

Nice work. Keep on rocking.

Greg

Re: HTML Emails – A quick rules and primer tutorial

Joe — Thu, 05 Feb 2009 11:11:17 -0000

the trick is to use an email sending program and you forget the most important aspect which is to use absolute paths to your image

Re: HTML Emails – A quick rules and primer tutorial

Sara — Thu, 05 Feb 2009 11:08:47 -0000

I've been informally researching which email newsletters get through my own spam filters and which don't. I use an email address at my own domain and have an email host that is pretty aggressively anti-spam, and I use Apple Mail to read my mail, which has a further layer of anti-spam protection.

Constant Contact seems to have a really good track record; almost any Constant Contact-generated email comes in to my inbox and is not flagged as spam.

For my clients that have fairly small email newsletter lists, I use the Apple desktop program MaxBulk Mail to draft and send email newsletters. The emails go through their own email hosts (and to be completely truthful, most of whom ban this practice, but we are pretty conservative in our sending habits -- infrequent mailings, 5 emails per send, sends at least two minutes apart).

Re: HTML Emails – A quick rules and primer tutorial

Tim — Thu, 05 Feb 2009 10:42:52 -0000

Thanks for the kind words everyone.

We actually use something called Contact Now here, but I th ink we've looked into constant contact. I never used them, instead I just used Thunderbird or Address book in OS X.

Re: HTML Emails – A quick rules and primer tutorial

Laura — Thu, 05 Feb 2009 10:32:21 -0000

You've made some excellent points here. For #3 don't forget that most people will also view these messages in the preview pane and if you have a large image that isn't showing up then the likelyhood of someone scrolling down is very low. I'd also like to add to the list of recommended solutions with Constant Contact and MagnetMail. Both of these are lower cost and great for smaller organizations.

Re: HTML Emails – A quick rules and primer tutorial

Sai Gudigundla — Thu, 05 Feb 2009 10:19:57 -0000

Those are some really gr8 points... Thanks for such a wonderful tutorial...

Re: HTML Emails – A quick rules and primer tutorial

Social Media For Designers — Wed, 04 Feb 2009 16:17:46 -0000

nice tutorial thank you

Re: HTML Emails – A quick rules and primer tutorial

Joseph Maguire — Wed, 04 Feb 2009 14:53:50 -0000

Great tutorial.